There are other difficult aspects of being an entrepreneur that people don’t talk about, like how lonely it is in the beginning. You’re constantly isolated and working by yourself. You also have to find ways to stay motivated.
My business isn’t what keeps food on the table and my family’s livelihood doesn’t depend on it - but that doesn’t always have to necessarily be the purpose. Maybe your business is about pursuing a passion project, having a creative outlet, or feeling fulfilled as a human being.
“In the past two years, many restaurants, coffee shops, and chains across America have been obsessed with getting rid of straws altogether. This movement really took off after a video of a sea turtle with a plastic straw up its nose went viral. Suddenly, America was enraged and committed to getting rid of straws in order to save the sea turtles."