How to Choose the Right Material for Your Subscription Box
Are you a retailer who sells niche or artisanal goods? If yes, the use of subscription boxes is an excellent way to market and distribute your products, and ultimately, boost your revenue.
Subscription boxes are typically flute corrugated mailer boxes that are shipped to customers on a recurring basis. They need to hold up well through local, interstate, and international shipping, then still provide your subscribers a fun and delightful unboxing experience after going through the journey.
These corrugated boxes are available in different materials, namely, standard white, premium white, and kraft. To help you pick the right one based on your product, brand aesthetic, and other factors, we will explain their features.
Standard White
Standard white subscription boxes have a white base with a matte finish, which does not reflect light and thus gives a more muted look. As a result, the coating complements designs with light or pastel colors and those with a great deal of text and black and white images.
This material is also less prone to smudges and fingerprints, thanks to its matte coating.
Ideal for: This material is suitable for products and brands with a modern minimalist or elegant look and feel, such as artisanal food products and organic goods.
Premium White
The material has a smooth, premium feel, thanks to its satin finish that is somewhere between matte and gloss, giving you the best of both worlds.
For a premium white subscription box, you have two printing options: HD print and glossy ink. The HD print method is food-safe and odor-free, whereas the glossy ink is ideal for sophisticated designs.
Ideal for: The material’s satin finish makes it an excellent choice for high-end food products, luxury fashion brands, and premium goods.
Kraft
The natural brown color and slightly coarse texture of kraft give this material a rustic and organic look that works perfectly well with simple and earthy designs.
Kraft is also ideal for eco-friendly and natural products and brands that are looking for eco-conscious packaging. When printed with water-based inks, this material can be recycled several times.
Ideal for: Kraft cardboard is an excellent choice for brands with organic and eco-friendly products. It’s also a great option for retailers who want a rustic and artisanal look or require recyclable and biodegradable packaging materials.
Frequently Asked Questions About Subscription Box Materials
What materials are best for custom subscription box packaging?
The best material for custom subscription box will depend on the product, brand aesthetic, and budget. Recyclability and eco-friendliness also matter for many brands.
What are some affordable packaging materials for subscription boxes?
What are some affordable packaging materials for subscription boxes? Subscription boxes made of kraft or standard white cardboard are great options if you’re looking for affordable and durable boxes.
How do I choose eco-friendly packaging for my subscription service?
Look for materials that are eco-friendly and recyclable. Kraft cardboard printed with water-based ink is a great example.
Conclusion
The right material for your subscription box packaging boils down to your product and brand aesthetic. However, factors such as affordability, durability, and eco-friendly feature also matter.
Ready to design your subscription box? Packola offers a full-color printing option that allows you to design the outside and inside of your box, thus leveling up the unboxing experience of your customers.
